The largest not-for-profit recreational cycling organization
in the U.S. offering membership, maps, information and
group tours for on and off-road cyclists. ACA (Adventure
Cycling Association) publishes Adventure Cyclist Magazine
9 times a year and also publishes Cyclosource- a map and
bicycle product catalog. ACA has created the National Bicycle
Route Network with more than 40,000 miles of bicycle maps.
Including three cross-country bike routes and the great divide
bicycle route, the longest mountain bike route in the world.

Average Membership: $45.00

www.adventurecycling.org

145,701 Members
27,711 12 Month Members

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Members of the Center for Biological Diversity (CBD) are savvy and well-informed
environmental activists, fighting for protection of endangered wilderness, plants
and animals through their financial support as well as writing letters to Congress
and other actions. It’s no wonder that CBD has protected more endangered
plants, animals and critical habitat than any other environmental group in the nation.

www.biologicaldiversity.org

20,652 24 Month Donors – $80/M

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www.mediaimpact.org

Working with local partners worldwide, PCI-Media Impact
produces carefully researched and culturally sensitive
radio and television soap operas. These serial dramas
motivate people to adopt new attitudes and behaviors
that foster reproductive and sexual health, gender
equality, and environmental protection.

4,880 Donors – EXCH/$80/M

Click here for more information on what Names in the News can do for you.

As always, we strive to make this site as useful to our clients as possible. If there is anything more you’d like to see, or if you find something is helpful, please help us by leaving feedback or contacting us.

UNICEF is working for mailers in the following markets:

• Charitable
• Children
• Environmental
• Food Banks and Missions
• Health
• Political
• Public TV and Radio

282,803 36 Month Donors
173,889 24 Month Donors 91,262 12 Month Donors
40,156 6 Month Donors

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Founded by Bette Midler to promote a cleaner, greener New York City, New York Restoration Project has been restoring, revitalizing, and developing under-used parks and gardens throughout the five boroughs in an effort to provide vibrant, green spaces for the families of the city. Educational and community programs sponsored and run by NYRP are geared towards promoting individual and civic respect for the natural assets and sustainable environments of New York City. The partnerships built with local government help NYRP to foster economic, social and educational enterprises that benefit not only the denizens of the city, but its’ visitors as well.

www.nyrp.org

NYRP donors are educated, generous, and progressive urban dwellers who are concerned and compassionate about the environment, community and children, and will support organizations promoting those causes.

Counts
4,970 12 Month/$5+ Donors – $90/M
8,302 24 Month/$5+ Donors – $85/M
11,838 36 Month/$5+ Donors – $80/M

For more information, please contact:
Jack Forder, List Sales Manager
jackforder@nincal.com
(510) 302-4605

On Monday, May 17, Rush Limbaugh asked his listeners, “When do we ask the Sierra Club to pick up the tab for this leak?” and blamed “the greeniacs” for driving oil drilling offshore.

Since then, Sierra Club supporters have responded with outrage and donations! isit www.sierraclub.org for more information.

Jack Forder, List Sales Manager, (510) 302-4605, jackforder@nincal.com

Please welcome Jack Forder as Names in the News newest List Sales Manager. He will be taking over Sherene Kelly’s list management duties. Jack joined Names in the News in 2005 and brought great people skills to his position as List Management Assistant. He was promoted within a year to List Manager and then moved into our brokerage department. His planning and analytical skills offer him a great perspective as List Sales Manager. He brings a well rounded understanding of the needs and goals of both sides of the direct mail industry. Jack is also involved in his local community and does fundraising for local underprivileged youth. He is passionate about our clients and it shows in his sales approach.

Inga Beck, Marketing Manager, (510) 302-4621, ingabeck@nincal.com

Inga Beck will be working closely alongside Jack Forder as the Marketing Manager. Inga has provided list management, brokerage, and marketing services within the direct mail industry since 1999. She is also an avid blogger and social networker, managing the Names in the News Facebook page, Twitter, and creating content for the website as well as her personal blogs. She has a strong understanding of web marketing, social media marketing, and search engine marketing. Her expertise in the fundraising market as well as cultural and publishing allows her to market for the best possible result for our clients.

By connecting online, we will provide you with tips for actionable results, analysis, and mailing suggestions, including our release of the latest acquisition advisor.

1. Test Expires

Don’t rule out testing deeper into a file – including testing expires. This is particularly true for small mailers that do not have a large core list universe. This is also true of testing Inquiries on catalog files instead of just Buyers.

2. Negotiate Caps on Select Fees

If you are taking several different selects on a rental file (recency, dollar amount, direct mail sold, geography) you may be able to negotiate a maximum charge cap on the select fee. This is particularly true if the list is outside your core market and therefore non-competitive (for example a health charity using a clothing catalog).

3. Consider a Zip Select

A zip model may help improve the results for marginally performing files even with the additional cost of building the model and the additional list select fees. There are several different companies that can help you build a zip model based on a representative group of the best donors on your housefile.

4. Match Web Donations Back to Direct Mail

By matching web donations back to direct mail acquisition and specific lists, several of my clients have changed the mix of lists they are mailing. We have found that several mailing lists respond mostly via the website and perform well above average. If we were only looking at traditional direct mail results, these lists would have been removed from the mailing when in fact they are great performers.

5. Negotiate Net Pricing

For rental orders over 50,000, list managers may agree to approve net pricing on your order. For example, if you can prove via computer verification/merge reports that you are only netting out 85% of the list in a random priority merge, the list manager may agree to charge you full price on only 85% of the quantity and running charges on the other 15%.

6. Identify and Remove Chronic Non-Responders

Using stored data from your last 4-6 merges (with list specific information removed), you can identify individuals who have received your mailing multiple times without responding and remove them from your current campaign. You will still pay to rent or exchange the names, but you will save on postage and printing for these prospects that are unlikely to respond.

7. Test Quantites

Make sure your list test quantities are large enough to yield statistically valid results. You can calculate what your minimum list order quantity should be by using a projected, conservative response rate. Keep in mind that you will need a minimum of 100 responses to create a statistically valid cell.